DRTV Expertise:
  • Research & Strategic Planning
  • Offer Development & Pricing
  • Test Planning
  • Profitability Modeling
  • Copy/Script Writing
  • Production & Post-Production
  • Website Development
  • Call Center Setup & Management
  • Fulfillment
  • Media Buying & Analysis
  • Campaign Scaling & Optimization
DRTV Infrastructure:
Investment Capital:
  • Product Licensing and Royalty Agreements
  • DRTV Test Campaign Funding
  • On-going Media Funding
Selected Partners:
 
Traditional DRTV
Product Categories:
  • Household Goods & Cleaners
  • Home Improvement
  • Lawn & Garden
  • Auto Care & Accessories
  • Tools
  • Fitness
  • Business Opportunity
  • Self Improvement
  • Eldery Products & Services
Successful DRTV Product Criteria:
 
  • Mass Appeal
  • Large Markup (Over 3 to 1)
  • Demonstrable Product
  • Price Point (Under $49.95)
  • High Perceived Value vs. Price
  • Product Solves Immediate Problem
  • Product Improves Quality of Life (i.e. saves money)
  • Product Differentiation/Unique Selling Proposition
  • Upsell/Continuity Potential
  • Retail Potential
Corporate DRTV
Product Categories:
  • Insurance
  • Mortgages
  • Legal Services
  • Debt Consolidation & Credit Services
  • Internet Destinations
  • Education
  • Home Improvement
Successful Corporate Product/Services Criteria:
 
  • Mass Appeal
  • Large Marketing Allowable/Lifetime Value of Customer
  • High Perceived Value vs. Cost
  • Solves Immediate Problem
  • Product/Service Improves Quality of Life (i.e. saves money)
  • Short Sales Cycle
Lenfest Media Group’s mission is to propel ideas into household names by investing in the power of DRTV in order to reach the mass market and exponentially grow sales. Lenfest Media Group specializes in sourcing both DRTV products and corporate products in which we can leverage our three powerful assets to produce and scale profitable multi-million dollar direct response television campaigns.
  • Lenfest Media Group is actively seeking new DRTV products and corporate products and services.
  • We eliminate both execution risk and capital risk for our partners.
  • We are flexible in working with partners.
    • Typical DRTV Product Relationship:
      Licensing and Royalty Agreements
    • Typical Corporate Product and Services Relationships:
      Lead Generation, Revenue Share, and Joint Venture



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